Do you need a business coach? Your ego might reply with a resounding "NO WAY". As you are probably aware, the typical ego can be a little sensitive to receiving advice from external sources, believing instead that it can manage quite nicely on its own, thank you very much.
But, if you're not reaching your targets, if you're working harder than ever for less reward, or if profit and motivation are sharing a downwards trajectory, it's probably time for you to stop listening to your ego and start listening to a few objective words of wisdom from a business coach.
Objective words of wisdom. They are some of the most important things a business coach can offer you; an outsider's perspective, delivered from a location far removed from where you are right now, knee deep in the day to day issues your business piles upon you.
An honest appraisal of where your business is right now, and where it is heading, should always be welcomed. Constructive criticism of how things are being managed, and a good business coach will ensure all criticism is constructive, could be the difference between stagnation and progress.
Ask your employees for their opinions and expect a slightly sugar-coated response. Engage a business coach and you'll receive a fearless summation, based on what they see... not what you want to hear.
A business coach will have experience and expertise in all areas of business including sales, marketing, accounting, staff training and selection, budgets, planning and forecasting, technology implementation and logistics. Is it possible you're concentrating on just two or three of these areas, to the detriment of everything else? Highly likely. It is difficult for a business owner, working hard on the day to day running of their company, to cover all bases effectively.
That's the beauty of a business coach. They can analyse performance in all areas, and train you and your employees to reach higher standards. You might think you should take on the role of mentor but, with your insular view of your business, can you even identify the areas where further training is required?
Training. Always on the 'to do' list but rarely undertaken. Again, you're probably too busy to devote the time you need to train your team, and yourself. You might be the boss, but it's possible your bad habits are killing your business.
A business coach can spot any deficiency and train you, and the people who work alongside you, to do the right thing. No one doubts you work hard. But industry without intelligence is worthless. With a business coach taking responsibility for training, your organisation becomes smarter, and years of bad habits are finally eradicated.
No business is perfect. Every business needs a tweak here, a sharper edge there. Taking on a business coach can only be a positive move. An honest opinion and on-going training can be powerful tools in helping your business survive, and prosper. It all comes back to that sensitive ego. Is your ego sensible enough to allow someone else to come into your business and suggest how things could be done better?
You might not like what you hear, and your ego might hate it. But a business coach is not there to tenderly massage your self esteem. A business coach will tell it like it is, and inspire you to strive for higher standards. Tell your ego that's how it's going to be, and get down to doing better business.
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